Microsoft's bid for Activision Blizzard may be the highlight of the day, but the company also revealed a major milestone for their Game Pass service in the process. The all-you-can-play offer now has over 25 million subscribers, a jump of almost 39 percent compared to the 18 million it had a year earlier. The company did not say how many of these customers used the service on Xbox consoles, Windows PCs or both.
That's a significant number for the service, if not as large as the company would have liked. As Axios noted that Microsoft missed its Game Pass growth target for the fiscal year ending June 2021 - it hoped for a 48 percent year-on-year jump in membership, but 'only' managed 37 percent. While this was still strong and preceded the release of Halo infinite, the company is clearly eager to improve Game Pass' performance.
That, in turn, explains one of the reasons for the Activision Blizzard deal. Microsoft has made it clear that it intends to offer Activision Blizzard games through Game Pass. The $ 10 or more you're asked to pay each month can be far more compelling if you know you always want the latest release of Call of Duty or World of Warcraft on top of Game Pass' other titles. While the merger may not be completed until 2023, it may maintain Game Pass' momentum and help ward off threatening competition from Sony.
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