Share this:

Like this:

YouTube stops making most original shows

YouTube will scale down a significant portion of YouTube Originals, which produced original content, including script series, educational videos, and music and celebrity programs. Chief Business Officer for YouTube Robert Kyncl announced the changes today in a declaration on Twitter.

Going forward, the company will only fund originals in the YouTube Kids Fund and the Black Voices Fund, a program created in 2020 that committed $ 100 million to "strengthen" Black creators on the platform.

"With rapid growth comes new opportunities, and now our investments can have a greater impact on even more creators when used for other initiatives, such as our Creator Shorts Fund, Black Voices Fund and Live Shopping programming to name a few," reads the statement.

YouTube Originals has changed its approach over the years. Created in 2016 and directed by Susanne Daniels, it began with screenplay programs and films focused on creators, such as comedy-thriller series Scare PewDiePie. In 2017, YouTube said that the first season of originals for subscribers alone had 250 million views. The company began turning to ad-supported content featuring celebrities like Katy Perry and Kevin Hart, free for users to access without a subscription.

But over six years, YouTube made few titles that resembled breakout hits. And in the end, it was unclear what the original programming provided strategically for a service that is already one of the most popular video destinations in the world.

Today's statement also announced that Daniels will leave the company in March, which also contributed to the decision to downsize the division.

New original shows were announced as late as last year, including series featuring Will Smith and Alicia Keys. YouTube says it will abide by existing commitments for ongoing shows and will contact creators in the coming days.

Leave a Reply

Your email address will not be published. Required fields are marked *

Share this:

Like this:

%d bloggers like this: