UFC heavyweight title holder Francis Ngannou has announced that he will take half of his UFC 270 prize wallet in Bitcoin (BTC) via the Cash App.
The French-Cameroonian MMA fighter will take on the undefeated Ciryl Gane on January 23 and must earn a guaranteed $ 750,000. In a tweet published on January 18, Ngannou noted that:
"After doing a lot of research on Bitcoin, I really believe that it's the future of money, man. Bitcoin is valuable, secure, and no one can mess with it."
The event takes place at the Honda Center with more than 18,000 capacity in Anaheim, California. In what is the first defense of Ngannou's title period, the fight is an exciting heavyweight clash where both fighters will enter the arena fresh on their best performances to date and the winner may well become the heavyweight's new face in the years to come.
Tickets are still up for grabs and the match will be broadcast on ESPN + PPV in the US. The Cash App spends a lot of money on the campaign, with an additional $ 300,000 giveaway for followers who post about the campaign on Twitter.
I believe that bitcoin can empower people everywhere. So I'm excited to become a partner w / @CashApp to take half of min # UFC270 wallet and bitcoin. I want to make bitcoin more accessible to my fans, so I'll be giving away $ 300K in bitcoin! Follow @CashApp + slip your $ cashtag w / #PaidInBitcoin pic.twitter.com/8JEvJ1UYu1- Francis Ngannou (@francis_ngannou) January 18, 2022
The Cash App marketing campaign has seen prominent personalities give Bitcoin away to their followers on social media. Earlier in December, Hollywood actress Gwyneth Paltrow announced that she was giving away $ 500,000 in BTC to her Twitter and Instagram followers via a Cash App partnership.
Nor is Ngannou the first professional MMA fighter to receive earnings in Bitcoin. In an interview on December 17, Kevin Lee said that the Russian-based Eagle Fighting Championship will pay him in BTC.
Related: Crypto.com partnered with Los Angeles' Angel City Football Club
Billions of people watch sports and cryptocurrencies harness the power of sports partnerships to target regular users.
In one of the largest crypto-sports partnerships in Australia, the Aussie Rules women's division called AFLW has just secured a $ 25 million deal with Crypto.com. Crypto.com also secured a $ 700 million deal in mid-November to transform the Staples Arena, Los Angeles, into the Crypto.com Arena for 20 years.
The crypto company also signed hefty sponsorship deals with Formula 1 and the UFC in June and July, respectively.
The Cash App has formed partnerships with several NFL players, including Los Angeles Rams wide receiver Odell Beckham Jr. and Green Bay Packers quarterback Aaron Rodgers. The partnership will allow them to receive their salary in BTC.
Tampa Bay Buccaneers quarterback Tom Brady took a stake in FTX Trading and will receive crypto as part of the approval agreement. He acts as an ambassador for the crypto exchange. FTX also has deals with the Miami Heat and Major League Baseball.