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Disney puts a Disney Plus boss to lead Hulu

Disney has named Joe Earley, a former EVP for its tent-pole streaming service Disney Plus, for the position of president of Hulu.

Earley has previously served as EVP marketing and operations at Disney Plus and is on his way to his sister service after joining the company in January 2019. In the new role at Hulu, Earley will be tasked with building on the service's brand and will be in contact with its various content studies.

The announcement comes as part of a reorganization as Disney continues to gather resources around its streaming business. Earley will report to Michael Paull, whom the company has appointed to the role of president of Disney's overall streaming business. In this newly created position, Paull will oversee the company's ESPN Plus, Hulu, Disney Plus and Star Plus streaming services. Paull will report to Kareem Daniel, president of Disney Media and Entertainment Distribution.

In addition to Earley and Paull's expanded roles, the company announced that Rebecca Campbell was appointed chair of its international content business, after chairing international operations and directly to the consumer. The new role reports directly to Disney boss Bob Chapek. Campbell has held various roles in the company for almost 25 years.

As part of the executive shuffle, Disney will have to find a replacement to fill Paull's old role as the leading Disney Plus. After joining Disney through the acquisition of Bamtech Media, where he was CEO, Paull was an integral part of the growth of Disney's streaming business. He previously held a leading role in the Channels arm at Amazon.

"Michael Paull has deep experience in the streaming world and is a skilled leader with a passion for this business and a proven track record in building and expanding our streaming activities," Daniel said in a statement. "Bringing Disney's streaming platforms together under Michael's expert guidance will allow us to create an even more compelling value proposition for consumers."

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