Share this:

Like this:

M&M characters have been redesigned for a “more dynamic, progressive world,” Mars announces

M & M's iconic characters - six different colored "lenses", each with their own personality - have been given a modern makeover to a "more dynamic, progressive world," Mars said Thursday. The redesign is focused on creating a sense of belonging and community, as well as focusing on the character's "personalities, rather than their gender."

The most notable changes include the green M & M's redesign, which will replace the white-heeled go-go boots she received in 1997 with "cool, laid-back sneakers to reflect her effortless confidence." Mars had received criticism for the sexy characteristics of the green M & M. The green M&M will also be "better represented to reflect self-confidence and empowerment, as a strong woman, and known for much more than her boots."

The green M&M and the brown M&M will have a friendlier relationship that shows a "strength that supports women." The dynamics of the two characters will cause them to "cast shine together and not shadow," the company said. The two characters have sometimes disagreed in commercials, but they have also been seen as friends - or more than friends in others, like this viral tweet from 2015 showing the two holding hands on a beach.

Mars also added that the heels of the brown M & Ms will be lowered to a professional heel height.

The orange M&M, who has an anxious personality, will "embrace his true self, worries and all." But the orange M & M's shoelaces are now being tied to represent his cautious nature. According to Mars, the orange M&M is "one of the most related characters with Gen-Z", which is the "most anxious generation."

The red M&M, which has previously shown rowdy tendencies, will be more friendly to its fellow characters.

Mars will also include images of M & Ms of all shapes and sizes moving away from just one body size, and it will remove the prefixes from the characters' names to focus on "their personalities rather than their gender." At the moment, only the brown M&M has a prefix - Ms. Brown - on M & M's website.

The company hopes their changes will show the importance of "self-expression and community power."


Leave a Reply

Your email address will not be published. Required fields are marked *

Share this:

Like this:

%d bloggers like this: